Google Ads can really benefit your local or online business. You are sincerely a fool if you are not using Google Ads to advertise your business. There are 3.5 billion Google searches every single day.
You want to increase awareness, traffic to your website, sales and the rate of new customers then Google is where you need to advertise.
So, if you want to get fast results then you need to start using Google Ads.
Let me tell you why it’s urgent that you start advertising today.
1# Google users are more likely to buy from you than Social Media users
When you advertise on Google, your ad is appearing as soon as someone searched for a keyword that relates to your business.
For example, when someone searches for “dentistry toronto”, the following ads popup.
The 4 ads that you see are taking all the customers. The dentistry’s that are popping up in the top 5 of the search results are getting all of the clients. They are doing a wonderful job!
The thing is that people who search for a dentistry on Google search are the ones that need a dentist right NOW. This means that the user already has the intention of finding a dentist and paying him.
In other words, the dentistry wasn’t searching for the client, it’s the client that found them.
This type of advertising is very distinct from social media advertising because on social media you are trying to attract as much attention as you can so that the user clicks on the ad. This is called Cold Traffic.
However, on Google, it’s not the same, because the customer is searching for you and has the intention of buying from you. This is called Hot/Warm Traffic.
This means that the chances of acquiring a new customer from Google search are way greater than from social media advertising.
BUT, don’t get me wrong! I am not saying that social media advertising doesn’t work. Facebook Ads and Instagram Ads can also be very profitable, but Google Ads have more potential of generating amazing results, especially for small local businesses.
2# With Google Ads you can get Fast Results (Faster than SEO)
If you are willing to put in some time to learn Google Advertising, then you can launch ads by the click of a mouse. It’s fast, seriously very fast.
In 24 hours, you can see great results.
The way Google search ads work is by choosing keywords to which your business relates. Then, when someone searches for the keyword you chose your ad is going to appear to the user.
It’s also way faster than SEO because to improve your Google ranking it takes months to do that organically. It’s a long-term strategy, and there is no problem with it because once your website ranks one of the top ones then you are going to start getting a ton of free organic traffic. But the downside is that it takes a lot of time.
That’s why Google Ads are so great! They take no time comparing to SEO. They are fast to create and fast for result analysis.
You can try Google Ads by yourself or you could call me. Seriously, just call me at (514) 575 6322 or book a meeting with me here. I can do Google Ads for you and save you a lot of time and make sure that you avoid wasting money on beginner advertising mistakes. Also, I can keep the marketing work off your shoulders, so don’t hesitate to call me at (514) 575 6322.
3# You can track the data and access analytics
The biggest difference between Classical advertising like TV advertising, magazine advertising, billboard advertising, and the “New” advertising is that you can see how they perform.
With classical advertising, you can’t be fully in control, because it’s not perfectly targeted at your ideal customer. A billboard, for example, is shown to everyone and you basically need to hope that your ideal buyer will see your billboard ad and contact you. The chances of that happening are ridiculously low.
Also, you will never know if the classical ad is bringing you new customers because you don’t have access to any analytics. In other words, it’s a waste of time and money.
With Google ads, you have access to all the analytics that you can think of. You can see the number of clicks, the click-through-rate, cost per click, the location that clicks the most on your ad and etc.
By looking at the analytics you can easily see if your ad is working or not. If it’s not bringing you customers, then you can just turn it off and save money, instead of spending considerably on advertising that doesn’t work.
4# You can attack your competition better with Google Ads
You can easily spy on your competition with a few tools.
Tools like SEMrush help you see the paid and organic keywords that your competitors are ranking for. You can even see how much they are paying for every single click.
By having access to this information you can find ways to outcompete competitors by using similar keywords or by paying a higher amount for every click.
Just past the website URL of your competitor into SEMrush.
You can use SEMrush for free or for the more advanced option you can purchase a plan.
Also, you can search for a keyword on Google that is relating to your business. Let’s say you have a plumber business, so you would make a google search for “plumber in montreal” and you can see the ads of your competitors.
You could easily inspire yourself of your competitors (NOT COPY).
Now that you know the keywords and you have seen the ads of your competitors, you can find ways out outperform them.
Now you know why you need to use Google Ads. However, be careful.
As a beginner, you will spend a lot on Google Ads. If you don’t know what you are doing you can lose a few hundred or even thousands of dollars.
With Google Ads, you can make a ton of money, and you can lose a ton too. Just take it slow. There is a learning curve and there are things that you will need to learn by trial and error or you can avoid spending a ton of money on testing and ask me to do the work. Call me at (514) 575 6322 or book a meeting with me here. Let me bring some new clients for you with no risk.
Maksym Donchenko, President of Maxes.Clicks
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