You are not getting the money that you deserve, and you are missing out on a lot of cash if you are not advertising on Facebook.
Stop thinking about classical marketing strategies that include TV ads, magazine ads, and billboard ads. It’s a waste of time and money!
NOW we are in the GOLDEN AGE of social media. Facebook has 2.27 billion worldwide and there are 2.8 million Facebook users in Greater Montreal. Those 2.8 million people ARE your customers.
I hope that you are thinking about the same thing as me right now. Facebook is a GOLDMINE!! And you surely don’t want to miss out on that.
Let me tell you a few more reasons why you should advertise on Facebook.
1 – Your Customers are on Facebook Daily
As I told you earlier, there are 2.8 million Facebook users in Greater Montreal.
Listen! You are an entrepreneur just like I am, meaning that you and I can smell opportunity a mile away! And this is an opportunity you cannot afford to miss. All of your customers own a Facebook account and can be exposed to your ads and posts.
You just need to have very interesting ad copies that attract people’s attention, and then – that’s it, they are all yours.
2- You can Target Your Ideal Customer by Using Facebook’s Exceptional Targeting Capabilities
You can show your ads to a very specific group of people. By doing that, you can target users that have the characteristics of your ideal client or customer.
For example, you can target people that are 22 years old, own a car, have a baby, that have an annual salary of $45,000, etc. The targeting options are limitless.
Imagine how precise you could get! Compare that to a billboard ad. A billboard will show your ad to everyone, meaning that you are going to hope that your ideal customer sees your ad and contacts you. Honestly, that’s just funny. In addition, you are going to spend a larger amount on billboards, and you will have ZERO ways of tracking your ad. This means that you won’t know if it really works or not.
3- You can Track your Ad Performance on Facebook
To reinforce my previous point, let me tell you the benefits of Ad Performance Tracking.
Ads analytics are essential if you want to know if your ad brings you clients or not.
You can specifically see how many people clicked on your ad, how many people came to your website, and how many people called or interacted with your business.
By knowing everything about your ad campaigns, you can have the luxury of investing more into ads – if they work, of course – or shut down the ads that don’t bring you customers. It’s that simple.
4- Facebook Ads are way Cheaper than Classical Advertising
When I tell you that Facebook Ads are cheap, it’s because they really are not expensive. You can start as low as $5 a day and get results.
If you compare it to TV advertising, then it is impressively cheap.
Organic reach is decreasing, and it’s pretty tough to reach a big audience organically, so that’s why you shouldn’t be hesitating to invest a little of your spare cash into Facebook advertising to get your business more recognition. In terms of cost to reach a thousand people, Facebook is far less expensive than all of the other channels.
If you are still not convinced to advertise on Facebook, then I don’t know what to tell you. Your competition is already using Social Media Advertising or are paying a Marketing Agency to get ahead of you.
You are an entrepreneur, after all, meaning that you are busy all of the time, and you might not have the time to learn and get successful Facebook Ads up and running today. We can help you with that.
Also, you can learn how to launch your first Facebook ad right here. Just click here.
Social Media Ads are becoming a necessity for local business, so don’t be one of those who tries to save every penny and hope that your business will grow.
Maksym Donchenko, President of MaxesClicks
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